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So here it is – Merry Christmas! Everybody’s… designing their 2023 goals. In this Christmas special, John and Jason put the year to bed, and the world to rights. The boys discuss:
- Their books of the year – including the money mindset book that will be crucial to read in the current economic climate.
- Why John is learning how to care less about work – dialling down his ambition and slowing down.
- How “constant never-ending improvement” has actually been around for centuries.
- The upcoming 100th episode of the ALB podcast – and how you can take part!
- Why grown adults are competing to win an inflatable flamingo – and learning how to work less in the process.
- The False EXIT – John’s new book, coming out (sometime!) in 2023. It’s definitely NOT a DCI Lamerton crime thriller!
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The Money Mindset Book that’s John’s book of the year.

For six years now, John has chosen his book of the year. As a prolific reader, John has read more than a thousand business and personal development books. (You can find his top 100 best business books here).
Previous books of the year include Why We Sleep by Matthew Walker, They Ask You Answer by Marcus Sheridan and Deep Work by Cal Newport.
With the financial clouds gathering and a potential recession on the horizon, John’s book of the year for 2022 is a money mindset book – The Psychology of Money, by Morgan Housel. John first heard Housel on a podcast, making the bold claim that Warren Buffett was NOT the most successful investor of all time. Regular listeners will know that John is a HUGE Buffett fanboy, so how did Morgan Housel journey from slagging off the Oracle of Omaha, to becoming John’s book of the year?
By talking a LOT of sense.
If you’ve ever said that you’re “not good with money”, “not a numbers person”, or “I could never be rich”, then this is the money mindset book for you. Sorting out how you think about wealth, personal finance and investing will sort out how you act in those areas too.
Regular listeners to the ALB Podcast will notice a lot of crossover between our recurring conversations, and several of Morgan Housel’s takeaways from the Psychology of Money.
Stop the Goalposts moving – “Most people will at some point in their life, earn a salary or have a sum of money, sufficient to cover every reasonable thing they need, and a lot of what they want. The hardest financial skill is getting the goalposts to stop moving, but it’s one of the most important. If expectations rise with results, there is no logic in striving for more, because the taste of having more, more money or power and prestige increases ambition faster than satisfaction.”
Warren Buffett’s superpower? Time. – “He didn’t panic and sell during the 14 recessions he’s lived through. He didn’t sully his business reputation. He didn’t attach himself to one strategy, one worldview or one passing trend. He didn’t rely on other people’s money, and he didn’t burn himself out and quit or retire. He survived. Survival gave him longevity and longevity investing consistently from age 10 to (at least) age 89 is what made compounding work wonders.”
My ideal job description is the ultimate financial freedom! – “The most powerful common denominator of happiness was simple. A strong sense of controlling one’s life is a more dependable predictor of positive feelings of well-being than anything objective. More than your salary, more than the size of your house. More than the prestige of your job. Control over doing what you want, when you want, with the people you want to, is the broadest lifestyle variable that makes people happy.”
Wealth is what you don’t see – “Money’s greatest intrinsic value is freedom. But we can’t measure this using bank accounts or brokerage statements. So we rely on outward appearances to gauge financial success: cars, homes, Instagram photos. But the truth is that wealth is what you don’t see. Wealth is the nice cars not purchased. The diamonds not bought. The watch not worn, the clothes forgone and the first-class upgrade declined. Wealth is financial assets that haven’t yet been converted into the stuff you see.”
Click here to buy the money mindset book The Psychology of Money, by Morgan Housel – John’s OFFICIAL book of the year for 2022:
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If you liked this episode…
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”MONEY MINDSET: %22YOU CAN EARN A VERY GOOD LIVING IN A FEW HOURS A WEEK…%22″ url=”https://staging.bigidea.co.uk/i-broke-my-leg-and-fixed-my-business/” url_new_window=”on” image=”https://staging.bigidea.co.uk/wp-content/uploads/2022/08/ALB-93.jpg” alt=”Hourly Rate Calculator” _builder_version=”4.18.1″ _module_preset=”default” header_font=”|800||on|||||” header_text_align=”center” header_text_color=”#EE1C63″ header_line_height=”1.5em” link_option_url=”https://staging.bigidea.co.uk/i-broke-my-leg-and-fixed-my-business/” link_option_url_new_window=”on” global_colors_info=”{}”][/et_pb_blurb][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”HOW I TURNED 37P (AND MY DAD’S LADDER) INTO £100 MILLION” url=”https://staging.bigidea.co.uk/alb037-how-neville-wright-turned-37p-and-his-dads-ladder-into-a-100-million-empire/” url_new_window=”on” image=”https://staging.bigidea.co.uk/wp-content/uploads/2022/02/NWLadder.jpg” alt=”A small business coach in action” _builder_version=”4.18.1″ _module_preset=”default” header_font=”|800||on|||||” header_text_align=”center” header_text_color=”#EE1C63″ header_line_height=”1.5em” link_option_url=”https://staging.bigidea.co.uk/alb037-how-neville-wright-turned-37p-and-his-dads-ladder-into-a-100-million-empire/” link_option_url_new_window=”on” global_colors_info=”{}”][/et_pb_blurb][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”MONEY MINDSET: WHAT’S YOUR ACTUAL HOURLY RATE?” url=”https://staging.bigidea.co.uk/actual-hourly-rate” url_new_window=”on” image=”https://staging.bigidea.co.uk/wp-content/uploads/2022/07/iStock-957641756-scaled.jpg” alt=”Hourly Rate Calculator” _builder_version=”4.18.1″ _module_preset=”default” header_font=”|800||on|||||” header_text_align=”center” header_text_color=”#EE1C63″ header_line_height=”1.5em” link_option_url=”https://staging.bigidea.co.uk/actual-hourly-rate” link_option_url_new_window=”on” global_colors_info=”{}”][/et_pb_blurb][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|on” _builder_version=”4.18.1″ _module_preset=”default” background_color=”#EE1C63″ custom_padding=”0px||0px||true|false” da_disable_devices=”off|off|off” disabled=”on” global_module=”17522″ saved_tabs=”all” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.18.1″ _module_preset=”default” custom_padding=”32px||32px||true|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.1″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”22px” text_line_height=”1em” header_font=”|800|||||||” header_text_color=”#FFFFFF” header_2_font=”|800|||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”33px” custom_margin=”-4px||-4px||true|false” custom_padding=”0px||0px||true|false” header_2_font_size_tablet=”” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” text_orientation_tablet=”center” text_orientation_phone=”center” text_orientation_last_edited=”on|phone” global_colors_info=”{}”]
Get a new BIG idea
[/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”22px” text_line_height=”1em” header_font=”|800|||||||” header_text_color=”#FFFFFF” header_2_font=”|800|||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”34px” custom_margin=”||||true” custom_padding=”0px||0px||true|false” text_orientation_tablet=”center” text_orientation_phone=”center” text_orientation_last_edited=”on|phone” global_colors_info=”{}”]every Wednesday lunchtime[/et_pb_text][/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.18.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_signup provider=”aweber” aweber_list=”dotcomjohn|5262074″ layout=”top_bottom” first_name_fullwidth=”off” last_name_fullwidth=”off” email_fullwidth=”off” module_class=”custom_emailoptin” _builder_version=”4.18.1″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” custom_button=”on” button_text_size=”17px” button_bg_color=”#273687″ button_border_width=”0px” button_border_color=”RGBA(255,255,255,0)” button_font=”|800||on|||||” custom_margin=”-16px||||false|false” custom_padding=”0px|0px|0px|0px|true|true” custom_padding_tablet=”|0px||0px|true|true” custom_padding_phone=”0px|0px|0px|0px|true|true” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][/et_pb_signup][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.19″ background_image=”https://staging.bigidea.co.uk/wp-content/uploads/2018/12/bg-1.jpg” custom_padding=”43px|0px|83px|0px|false|false” bottom_divider_style=”arrow” bottom_divider_color=”#ed1f62″ bottom_divider_height=”65px” da_disable_devices=”off|off|off” global_module=”13961″ global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ custom_padding=”29px|0px|0|0px|false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https://staging.bigidea.co.uk/wp-content/uploads/2018/12/little-something-about-us.png” force_fullwidth=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.16″ text_font=”||||||||” text_text_color=”#ffffff” text_font_size=”21px” text_line_height=”27px” header_font=”||||||||” header_3_font=”Headland One|700||on|||||” header_3_text_color=”#ffffff” header_3_font_size=”50px” global_colors_info=”{}”]
“Two normal blokes from Plymouth” John and Jason have been working together, building businesses for over two decades!
They’re the anti-gurus with a strong dislike of pseudo business psycho-babble. Their no-nonsense, straightforward approach with relatable and valuable advice has won them followers from all over the world. They’ve helped hundreds of business owners improve their businesses and lives.
The King of Can-do and the ‘Lazy’ Entrepreneur have a mountain of knowledge they’re happy to share.
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DON’T YOU WISH GROWING YOUR BUSINESS COULD BE LESS STRESSFUL?
Could you improve your business by just 1% this week? Note: I said “improve”, NOT “grow” your business – growth might not be what you need.
More customers, more leads, more staff, more stress might be the last thing you need.
You might actually need more profit. more margin. more leverage.
You might need more time, less stress, and a business that relies less on you as the “font of all knowledge and the god-like genius through which everything must flow”.
You might need a smaller team, fewer customers, and less products.
The One Percent Club won’t help you grow your business. It’ll help you IMPROVE it – 1% at a time. Baby steps. Steady, predictable improvement – towards the kind of business you wanted when you first started – one that delivers a fantastic lifestyle, and serves you rather than you serving it.
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John released his first book “Big Ideas… for Small Businesses” in 2017, and it shot straight to the #1 bestseller list for Small Business and Entrepreneurship on Amazon, outselling books by Richard Branson, Alan Sugar and Duncan Bannatyne combined.
Since then, it’s sold thousands and thousands of copies all over the world, and attracted more than 100 five-star reviews. But more importantly, it’s changed the lives of small business owners all over the world, who now understand that running a lifestyle business isn’t a bad thing.
I think you’ll like it…
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Join our 1200 strong Facebook Community with advice from like-minded business owners
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PO Box 74,
Plymouth, PL7 1ZN
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