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#ALB78 – A ticket to Italy please

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Andy attended 11 different schools and left with no GCSE’S due to his family’s service upbringing.

He then went back to college to obtain his GCSE English and Maths, he also studied Business Studies but by his own admission doesn’t remember a thing about that, but it is clear that this didn’t stop him creating a successful business.

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Get Notified Of Future Episodes

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School Days

Today’s guest is One Percenter Andy Keveren,

As a child, Andy attended 11 different schools and left with no GCSE’S due to his family’s service upbringing. He then went back to college to obtain his GCSE English and Maths.

Andy also studied Business Studies, but by his own admission doesn’t remember a thing about that, but it is clear that this didn’t stop him creating a successful business.

Time to travel

He then fell into a job in reinsurance for 5 years but always had a desire to run his own business, but this job kept him for another 2 years before Andy made the decision to pack his bag and do some travelling.

The family business

In his absence, Andy’s parents bought a hotel in Scotland so when he returned from his travels, he started managing the hotel bar where he was initially offered an hourly rate, In his first week he put in 105 hours, so the following week he was put on a salary!

Caravan Life

Andy still had the itch to run his own business, he had always played football and had thought how cool it would be to sell football kits, his uncle had dabbled in printing a few years ago so Andy knew a little about it.

In 2007, Andy’s grandparents were affected by the Gloucester floods and were temporarily housed in a static caravan. They decided to purchase this off the insurance company, and Andy decided that he would sell his car, and the caravan would become his first office, alongside a garage he converted to be his first stock room.

A ticket to Italy please

Soon after, Andy was introduced to Macron and was given the opportunity to fly to Italy to learn more about them as a company.

It was on this trip that Macron offered a business opportunity to own a Macron store with only one condition: he could only sell Macron products. Andy put his hand up and from here his journey began.

The business started with a bang (literally)

Andy had secured a unit which was rent free for the first year and Macron had helped set up the shop, all was good to go however on Andy’s first day he went to get some milk and was hit at a junction by another car traveling at 50mph and ended up in hospital.

That did not stop Andy though and the business continued to grow, in 2010 Andy met his wife who had retrained as a photographer and had pulled in some help from his cousin to do some printing,

Within 3-4 years Andy had around 4 staff and all was well. Macron had a big budget for advertising, but Andy had the flexibility to run the business his way, so it really was a win win situation.

Time to scale up or is it?

Andy wanted to grow and grow his business – or at least he thought he did!

Andy purchased Johns first book and really invested into it, so much so he decided to join the Ambitious Lifestyle Business page, shortly followed by joining the One Percent Club.

Andy is not afraid to say that his personality does not lend itself well to network groups, but the One Percent Club is different: it is a smaller group full of likeminded people.

Through his journey with the One Percent Club, he has established some great connections from an accountant who does things differently and his graphic designer.

Life is all about balance

Andy has a family and wanted to ensure he doesn’t miss them growing up, he has worked hard on his growth through robust processes which has enabled him to get the perfect balance.

To find out more about what Andy’s business can offer, check out his website.

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#ALB74

Quotes from this episode:

“It all stems back from working on myself, and just having the courage to do it”

“For someone who fell into it, we seem to be doing alright at it, to be fair!”

“Over the years, I’ve managed to learn to focus on one thing or two things now. If you try and spin too many plates at one time, you get mediocre results in several things.”

“You need to develop the owner and not the business. Develop the owner and everything else falls into place.”

“Someone recommends a book to me. I buy it. I don’t procrastinate. I just buy it.”

Resources Mentioned:

You might also like:

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Episode Highlights

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01:28 – A year’s worth of podcasting
05:47 – The theme of consistency
07:08 – Why the iTunes perspective isn’t everything
08:20 – Big fish versus smaller players
10:47 – Reviews and volume
14:18 – It pays to transcribe
17:51 – Why less can be more
20:57 – Sponsorship and how it works

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YOU MIGHT ALSO ENJOY:

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WHAT IS A LIFESTYLE BUSINESS?

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WHAT’S YOUR ACTUAL HOURLY RATE?

Hourly Rate Calculator

[/et_pb_text][et_pb_text admin_label=”Top 100 Books” _builder_version=”4.14.8″ header_font=”||||||||” header_4_font=”|700|||||||” header_4_text_color=”#ffffff” header_4_font_size=”22px” header_4_line_height=”28px” background_color=”#EE1C63″ custom_padding=”25px|25px|25px|25px” link_option_url=”https://staging.bigidea.co.uk/top-100-books” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]

THE TOP 100 BOOKS THAT EVERY SMALL BUSINESS OWNER MUST READ:

 

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JOIN THE ONE PERCENT CLUB – OUR GROUP COACHING COMMUNITY

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.19″ background_color=”#ee1c63″ custom_padding=”0|0px|0|0px|false|false” da_disable_devices=”off|off|off” global_module=”14678″ saved_tabs=”all” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22.3″ custom_padding=”23px|0px|24px|0px|false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”3.25″ custom_padding=”0|0px|0|0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_testimonial author=”Matt Tricot – 1upsearch” portrait_url=”https://staging.bigidea.co.uk/wp-content/uploads/2019/01/matttricot.jpg” quote_icon=”off” _builder_version=”3.19″ body_font=”Open Sans||on||||||” body_font_size=”18px” background_color=”#ffffff” border_radii_portrait=”on|100px|100px|100px|100px” global_colors_info=”{}”]“John and Jason have been there and done it and don’t have an ego about it like many others.

I know I am better organised, better planned and prepared and more likely to succeed sooner, thanks to their wisdom and experience.”[/et_pb_testimonial][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.19″ background_image=”https://staging.bigidea.co.uk/wp-content/uploads/2018/12/bg-1.jpg” custom_padding=”43px|0px|83px|0px|false|false” bottom_divider_style=”arrow” bottom_divider_color=”#ed1f62″ bottom_divider_height=”65px” da_disable_devices=”off|off|off” global_module=”13961″ global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”3.25″ custom_padding=”29px|0px|0|0px|false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https://staging.bigidea.co.uk/wp-content/uploads/2018/12/little-something-about-us.png” force_fullwidth=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.9.4″ global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”3.27.4″ text_font=”||||||||” text_text_color=”#ffffff” text_font_size=”21px” text_line_height=”27px” header_font=”||||||||” header_3_font=”Headland One|700||on|||||” header_3_text_color=”#ffffff” header_3_font_size=”50px” global_colors_info=”{}”]

“Two normal blokes from Plymouth” John and Jason have been working together, building businesses for over two decades!

They’re the anti-gurus with a strong dislike of pseudo business psycho-babble. Their no-nonsense, straightforward approach with relatable and valuable advice has won them followers from all over the world. They’ve helped hundreds of business owners improve their businesses and lives.

The King of Can-do and the ‘Lazy’ Entrepreneur have a mountain of knowledge they’re happy to share.

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DON’T YOU WISH GROWING YOUR BUSINESS COULD BE LESS STRESSFUL?

Could you improve your business by just 1% this week? Note: I said “improve”, NOT “grow” your business – growth might not be what you need.

More customers, more leads, more staff, more stress might be the last thing you need.

You might actually need more profit. more margin. more leverage.

You might need more time, less stress, and a business that relies less on you as the “font of all knowledge and the god-like genius through which everything must flow”.

You might need a smaller team, fewer customers, and less products.

The One Percent Club won’t help you grow your business. It’ll help you IMPROVE it – 1% at a time. Baby steps. Steady, predictable improvement – towards the kind of business you wanted when you first started – one that delivers a fantastic lifestyle, and serves you rather than you serving it.

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John released his first book “Big Ideas… for Small Businesses” in 2017, and it shot straight to the #1 bestseller list for Small Business and Entrepreneurship on Amazon, outselling books by Richard Branson, Alan Sugar and Duncan Bannatyne combined.

Since then, it’s sold thousands and thousands of copies all over the world, and attracted more than 100 five-star reviews. But more importantly, it’s changed the lives of small business owners all over the world, who now understand that running a lifestyle business isn’t a bad thing.

I think you’ll like it…

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Join our 1200 strong Facebook Community with advice from like-minded business owners

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PO Box 74,
Plymouth, PL7 1ZN

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