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ALB#038 – Gerald Ratner, Hot Cross Buns and Sweaty Assets
It’s the Easter edition of the Big Idea Podcast, so it’s only natural that we talk about… Hot Cross Buns!
Specifically, how Hot Cross Buns can teach you a thing or two about growing your business – especially if you think you only sell one “thing” and can’t possibly branch out into other products or cross sell something similar to people who currently HATE what you sell.
We talk about asset creation, and why EVERYBODY should be creating, building, buying and sweating assets on a weekly, if not daily basis. We give an insight into one of the latest assets in OUR arsenal – the audiobook recording of Big Ideas for Small Businesses, where John recently spent two days in the studio, recording an asset that will still be bringing in constant revenue 20 or 30 years from now.
This month’s Book of the Month was “The Rise and Fall… and rise again” by Gerald Ratner. It’s a fascinating insight into the world of a man who had it all, the world at his feet, and then told one “crap” joke, and lost it all.
More specifically, it’s a great insight into how Gerald Ratner had everything taken away from him – apart from the knowledge between his ears, and his drive to succeed – and how he clawed his way back to become successful again.
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Some more Big ideas
[/et_pb_text][et_pb_text admin_label=”Top 100 Books” _builder_version=”4.14.8″ header_font=”||||||||” header_4_font=”|700|||||||” header_4_text_color=”#ffffff” header_4_font_size=”22px” header_4_line_height=”28px” background_color=”#EE1C63″ custom_padding=”25px|25px|25px|25px” link_option_url=”https://staging.bigidea.co.uk/top-100-books” link_option_url_new_window=”on” global_colors_info=”{}” locked=”off”]
THE TOP 100 BOOKS THAT EVERY SMALL BUSINESS OWNER MUST READ:
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“John and Jason have been there and done it and don’t have an ego about it like many others.
I know I am better organised, better planned and prepared and more likely to succeed sooner, thanks to their wisdom and experience.”
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“Two normal blokes from Plymouth” John and Jason have been working together, building businesses for over two decades!
They’re the anti-gurus with a strong dislike of pseudo business psycho-babble. Their no-nonsense, straightforward approach with relatable and valuable advice has won them followers from all over the world. They’ve helped hundreds of business owners improve their businesses and lives.
The King of Can-do and the ‘Lazy’ Entrepreneur have a mountain of knowledge they’re happy to share.
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DON’T YOU WISH GROWING YOUR BUSINESS COULD BE LESS STRESSFUL?
Could you improve your business by just 1% this week? Note: I said “improve”, NOT “grow” your business – growth might not be what you need.
More customers, more leads, more staff, more stress might be the last thing you need.
You might actually need more profit. more margin. more leverage.
You might need more time, less stress, and a business that relies less on you as the “font of all knowledge and the god-like genius through which everything must flow”.
You might need a smaller team, fewer customers, and less products.
The One Percent Club won’t help you grow your business. It’ll help you IMPROVE it – 1% at a time. Baby steps. Steady, predictable improvement – towards the kind of business you wanted when you first started – one that delivers a fantastic lifestyle, and serves you rather than you serving it.
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John released his first book “Big Ideas… for Small Businesses” in 2017, and it shot straight to the #1 bestseller list for Small Business and Entrepreneurship on Amazon, outselling books by Richard Branson, Alan Sugar and Duncan Bannatyne combined.
Since then, it’s sold thousands and thousands of copies all over the world, and attracted more than 100 five-star reviews. But more importantly, it’s changed the lives of small business owners all over the world, who now understand that running a lifestyle business isn’t a bad thing.
I think you’ll like it…
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Join our 1200 strong Facebook Community with advice from like-minded business owners
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PO Box 74,
Plymouth, PL7 1ZN
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